e-Marketing
Once you have your business plan developed and identified your target market
you can then develop a marketing plan and budget, which help determine the best marketing tools to use for your business ie. radio, TV, print, word-of-mouth, and the Internet.
The most powerful medium today is the Internet because you can reach your
target market 24 hours a day, 7 days a week, for a fraction of the cost of the other promotional mediums.
The following e-marketing terminology will give you a better understanding
when considering e-marketing solutions for your business:
Search Engine Optimization: SEO is the process
of improving the volume and quality of traffic to a web site from a search engine, ie. Google, Yahoo, etc. Can
be used as part of a regional and global marketing plan.
Blogging: keeping an online journal about what you
are doing, tips, tricks, suggestions, ideas, etc.
Newletters: developing a bullitin on new products,
features, stories, and points of interest to send out to your clients who subscibed to receive your newsletter.
Email Broadcasting: sending out an email announcing
your specials, new arrivals, educations sessions, tips on how to, etc. Very important to send out to only solicited
clients.
Catalog and Shopping Cart: the ability to display
all your products or services with a shopping cart attached so clients can purchase items and pay for them online through
your merchant gateway.
Affiliate Tracking: the ability to be able to track an
individual that sends people to your website to purchase the products and services so you can reward them with a commission.
... many other topics and tools are available that deal with e-marketing.
To help you attract
new business, Mighty Marketing offers a large selection of affordable e-marketing services. A well planned
and implemented e-marketing solution will ensure customers
from around the world can find and purchase your online products
and services.
