Marketing Tips
Your
business is on-line.... now what?
Your business website is a 24/7 salesperson located on the busiest highway in the world –
the Internet, directing traffic to your business’ front door. It is always OPEN, ready to provide your customers with
the information they need, even when your store is closed.
Announce Your On-line Presence to
Potential Customers
Is ‘www.yourcompanywebsite.com’
listed on:
-
Your business cards
-
Your invoices and statements
-
Print advertising, newspaper,
flyers, Yellow Pages, etc.
-
Store front windows and doors
-
Your vehicles
-
Cash or checkout area
-
Exterior and interior signage
-
Mentioned in all your radio
and television advertising
Are you updating your
website with new information regularly, enticing customers to return to your site, and tell others about it?
-
Post weekly specials and sales
flyers
-
Announce new arrivals, post
product reviews and information valuable to your customer
-
Add a “service of the
week” section
-
Offer printable coupons (e.g.
free coffee, free tour, buy 1 get 2nd one free)
-
Customer and employee of the
week/month
-
Blogging (on-line journal of
happenings in your business), people are curious!
Helpful tips to better
market your on-line presence
- Networking (talking to people)
Attend as many events as you can.
- Hand-out business cards, announcing
your business is on-line.
- Remember to have fun showcasing
your business to everyone.
Like anything, the more you put into it, the more you will get out of it!
